Lately, the conversation has been focused on short-form video lately, but the interactive video is one we should be talking more about.
Learn what interactive video is, how to create one, and examples from some top brands.
An interactive video is a non-linear form of media that allows viewers to engage with the video they’re watching by clicking on hotspots, answering Cork Ladies Bicycles Zone questions, choosing their own paths, and other forms of engagement.You can use interactive videos for a number of purposes, including increasing engagement, fostering two-way communication, and boosting conversions.
In Q1 2022, we surveyed over 500 global video marketers to ask about their video strategy. Roughly a quarter of marketers surveyed (28%) said they currently leverage interactive content in their videos.
Of those who do leverage it, 8% plan to invest in it more than any other video type.
There are multiple types of interactive videos:
Branched stories – This allows viewers to choose their own path when watching a video and decide what they will watch.
Hotspots – These are clickable areas within a video that allows viewers to discover something new in the video.
Polls and quizzes – You can engage your audience with questions related to the content in your video.
360-degree view – This allows viewers to immerse themselves in the video and get an augmented reality experience.
Interactive video is still relatively new to many marketers with 27% leveraging it for the first time this year. Considering leveraging it? Let’s go over the benefits of this strategy.